Provides a results-oriented model for transferring to product development the strategies that are moving manufacturers from the old era to the new one.

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The authors explain their Planned Innovation system - an action-oriented program for continuous success in new-product innovations without major failures. Coverse how to cultivate a lasting market orientation, and how to assess the positive and negative influences. DLC: New products - Mgmt.

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Everyone has had dreams of inventing a new product or service that would make them loads of money. This one-of-a-kind book shows them how. From the first stages of the creative process through the production and marketing phases, this step-by-step guide offers concise instructions on turning an idea into a money-maki…

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Transforms innovation from serendipity to science, giving you the tools for creating products that change the rules of the game and achieve significant competitive advantage.

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This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

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Give your students the edge in the marketplace--the ability to understand and manage the process of innovation and new product development, the force driving today's economy. This book introduces a strategic, results-oriented program that helps students understand how to develop and foster an innovation mindset amon…

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