“We donít have a good language to talk about this kind of thing. In most peopleís vocabularies, design means veneer. Ö But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.”

—Steve Jobs


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About: “Free Radicals of Innovation DVD”

“It loosened my ideas to a more positive, 'can do' attitude.”
—Olivia H.
State Department of Labor & Employment

Success Story: Free Radicals of Innovation DVD

Everyone has the potential to innovate if...

What I love most about the DVD, free radicals of INNOVATION, is that Bob does a very effective job at presenting the topic of INNOVATION in a very non-threatening way. Before watching the DVD, I thought of innovation as a difficult skill that only a few privileged and highly intelligent and creative people possessed. Yet, after watching the video I realize that everyone has the potential to innovate if they adopt the right mind-set, create a conducive environment and use the right tools.

I also like the great mix of interviews with contemporary serial innovators and quotes from great innovators from the past.



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