Our Video Programs
teach the proven techniques of intentional innovation.
Our Workshop Trainings
help organizations weave innovation into their everyday activities and consistently
inspire the best from everyone on their team.
Our Strategy Sessions
are immersive, entertaining, no-holds-barred
experiences that deliver surprising new solutions.
We Speak at Events
conferences, trade shows, and other keynote gatherings.
We’re located in Bend, Oregon’s historic Old Mill District.
Contact Info...
Creating Breakthrough Products: Innovation from Product Planning to Program Approval by Jonathan Cagan
breakthrough products and services. Drawing upon nearly a decade of advanced research, Jonathan Cagan and Craig M. Vogel identify the key factors associated with successful innovation—and offer a revolutionary approach to building tomorrow's great products.
Gain real insight into emerging trends-in both consumer and industrial markets
Identify Product Opportunity Gaps that can lead to entirely new markets
Navigate the “Fuzzy Front End“ of the product development process, when products and markets aren't yet defined
Make appropriate use of both qualitative and quantitative tools
Connect strategic planning and brand management to product development
Build diverse product teams that work together smoothly
Creating Breakthrough Products transforms innovation from serendipity to science, giving you tools for creating products that change the rules of the game and achieve significant competitive advantage.