“Have you invested as much this year in innovation as in your car?”


Our Store features many innovation tools.

Our Video Programs teach the proven techniques of intentional innovation.

Our Workshop Trainings help organizations weave innovation into their everyday activities and consistently inspire the best from everyone on their team.

Our Strategy Sessions are immersive, entertaining, no-holds-barred experiences that deliver surprising new solutions.

We Speak at Events conferences, trade shows, and other keynote gatherings.

We’re located in Bend, Oregon’s historic Old Mill District. Contact Info...

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About: “Innovation Strategy Session”

“Working with Bob Newhart & the Innovation Center helped our group move away from what had become a traditional moment in time Retreat to a Strategy Session which invigorated all participants.”
—Michael J. Gonsalves, CEO
The Center, Bend


Creating Breakthrough Products: Innovation from Product Planning to Program Approval
by Jonathan Cagan

Creating Breakthrough Products: Innovation from Product Planning to Program Approval

breakthrough products and services. Drawing upon nearly a decade of advanced research, Jonathan Cagan and Craig M. Vogel identify the key factors associated with successful innovation—and offer a revolutionary approach to building tomorrow's great products.

Gain real insight into emerging trends-in both consumer and industrial markets

Identify Product Opportunity Gaps that can lead to entirely new markets

Navigate the “Fuzzy Front End“ of the product development process, when products and markets aren't yet defined

Make appropriate use of both qualitative and quantitative tools

Connect strategic planning and brand management to product development

Build diverse product teams that work together smoothly

Creating Breakthrough Products transforms innovation from serendipity to science, giving you tools for creating products that change the rules of the game and achieve significant competitive advantage.

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