Our Video Programs
teach the proven techniques of intentional innovation.
Our Workshop Trainings
help organizations weave innovation into their everyday activities and consistently
inspire the best from everyone on their team.
Our Strategy Sessions
are immersive, entertaining, no-holds-barred
experiences that deliver surprising new solutions.
We Speak at Events
conferences, trade shows, and other keynote gatherings.
We’re located in Bend, Oregon’s historic Old Mill District.
Contact Info...
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to…
In The Innovation Premium, two experts with Arthur D. Little show how some of the world's best companies boost shareholder wealth by continually coming up with new products and services and ways of doing business. Ronald S. Jonash and Tom Sommerlatte look at Lucent Technologies, Nokia, Sun Microsystems, Millennium Phar…
A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these …
"Fred Newell has pulled together the basic principles for marketing in the 21st century. The year 2000 is just around the corner. DonOt wait until then to update yourself." NStanley Marcus, Chairman Emeritus, Neiman Marcus. Fred Newell, "The Father of Database Marketing," shows in The New Rules of M…
What will life be like after? mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competito…