“We have identified a ‘third place.’ And I really believe that sets us apart. The third place is that place that’s not work or home. It’s the place our customers come for refuge.”
Our Video Programs
teach the proven techniques of intentional innovation.
Our Workshop Trainings
help organizations weave innovation into their everyday activities and consistently
inspire the best from everyone on their team.
Our Strategy Sessions
are immersive, entertaining, no-holds-barred
experiences that deliver surprising new solutions.
We Speak at Events
conferences, trade shows, and other keynote gatherings.
We’re located in Bend, Oregon’s historic Old Mill District.
Contact Info...
What will life be like after? mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on “share of customer“ rather than the mass-marketer's “share of market.“ Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers.