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About: “Free Radicals of Innovation DVD”

“The Free Radicals of Innovation training materials from the Innovation Center are flexible and thought provoking.”
—Margie Gardiner, R&D Program Manager


Complete Idiot's Guide to New Product Development (The Complete Idiot's Guide)
by Edwin Bobrow

Complete Idiot's Guide to New Product Development (The Complete Idiot's Guide)

Everyone has had dreams of inventing a new product or service that would make them loads of money. This one-of-a-kind book shows them how. From the first stages of the creative process through the production and marketing phases, this step-by-step guide offers concise instructions on turning an idea into a money-making success. Featured are tips on avoiding legal problems and advice on protecting that great idea from being pirated. Exercises for developing creativity and worksheets and checklists for filtering, researching, and test marketing new product concepts are included.

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