“In theory, there is no difference between practice and theory. In practice there is.”

—Yogi Berra


Our Store features many innovation tools.

Our Video Programs teach the proven techniques of intentional innovation.

Our Workshop Trainings help organizations weave innovation into their everyday activities and consistently inspire the best from everyone on their team.

Our Strategy Sessions are immersive, entertaining, no-holds-barred experiences that deliver surprising new solutions.

We Speak at Events conferences, trade shows, and other keynote gatherings.

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About: “Free Radicals of Innovation DVD”

“Free Radicals is an inspiration. It unlocks innovative thinking with a memorable approach that will fuel idea-generation in start-ups, small businesses, growing enterprises and major organizations alike.”
—Author, Small Business Marketing for Dummies, Branding for Dummies, and Business Plans Kit for Dummies
Barbara Findlay Schenck

Books

Blank: The Power of Not Actually Thinking at All (A Mindless Parody)
by Noah Tall

Blank: The Power of Not Actually Thinking at All (A Mindless Parody)

A smart, hilarious parody of Malcolm Gladwell's bestselling Blink.

Stop! Don't think! You already know what this book is about. That is the power of Blank: the power of not actually thinking at all. Using what scientific researchers call 'Extra Lean Deli Slicing' (or would, if they actually bothered to research it), your brain has already decided whether you're going to like Blank, whether its cover goes with your shirt, and whether it will make you look smart if somebody sees you reading it on the train.

Chances are you and your shirt are both liking it a lot, you're going to buy several copies, and you don't even know why! That's why you've absolutely got to read Blank: to find out why your brain keeps doing these wacky things without your permission. In Blank, a hilarious parody of the No. 1 bestseller it looks eerily like (and sort of rhymes with) and that your brain wisely advised you to just read a review or magazine excerpt about while avoiding the actual book itself, the brilliantly impulsive and slightly irresponsible Noah Tall explains how people as diverse as General Custer, Roy Rogers, a semiā€“famous rock star, and the entire New York City Police Department either won big or lost miserably as a result of their minds going completely blank.

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