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—Kevin Roberts/Lovemarks/on Saatchi & Saatchi


Our Store features many innovation tools.

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About: “Free Radicals of Innovation DVD”

“I would recommend everyone look at this Program, it is a great icebreaker and a fantastic intro into the need for innovation.”
—Robert Nauheimer, Partner
Prism Strategic Services, Inc., Belmont, North Carolina

Books

Blank: The Power of Not Actually Thinking at All (A Mindless Parody)
by Noah Tall

Blank: The Power of Not Actually Thinking at All (A Mindless Parody)

A smart, hilarious parody of Malcolm Gladwell's bestselling Blink.

Stop! Don't think! You already know what this book is about. That is the power of Blank: the power of not actually thinking at all. Using what scientific researchers call 'Extra Lean Deli Slicing' (or would, if they actually bothered to research it), your brain has already decided whether you're going to like Blank, whether its cover goes with your shirt, and whether it will make you look smart if somebody sees you reading it on the train.

Chances are you and your shirt are both liking it a lot, you're going to buy several copies, and you don't even know why! That's why you've absolutely got to read Blank: to find out why your brain keeps doing these wacky things without your permission. In Blank, a hilarious parody of the No. 1 bestseller it looks eerily like (and sort of rhymes with) and that your brain wisely advised you to just read a review or magazine excerpt about while avoiding the actual book itself, the brilliantly impulsive and slightly irresponsible Noah Tall explains how people as diverse as General Custer, Roy Rogers, a semi–famous rock star, and the entire New York City Police Department either won big or lost miserably as a result of their minds going completely blank.

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