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“Hell, there are no rules here— we're trying to accomplish something.”
—Thomas Edison
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Our features many innovation tools.
Our
teach the proven techniques of intentional innovation.
Our
help organizations weave innovation into their everyday activities and consistently
inspire the best from everyone on their team.
Our
are immersive, entertaining, no-holds-barred
experiences that deliver surprising new solutions.
We
conferences, trade shows, and other keynote gatherings.
We’re located in Bend, Oregon’s historic Old Mill District.
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About: “Innovation is a Verb!” “'Bob Newhart is a pro! The Innovation is a Verb presentation is interesting, entertaining, and filled with great ideas and examples. Every company could benefit from the information contained in this dynamic seminar.'”
—Edward 'Sandy' Cutler, President, BizCoach, Inc. Edward 'Sandy' Cutler, President, BizCoach, Inc., Eugene, Oregon
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Books
Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith
In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.
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