Field Guide for the Experience Economy
by B. Joseph Pine & James H. Gilmore

From B. Joseph Pine II and James H. Gilmore, authors of The Experience Economy, comes the Field Guide for the Experience Economy. A hands-on resource designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy including: 3S Model of Customer Relationships Assessing the “Sweet Spot“ for Experiences Deciphering the Drama of Business Experiences G-way: Secondary Factors “Ing“ the Thing Performing a Sensory Assessment Progression of Economic Value Real/Fake Matrix of Authenticity Taking Note of the Notable T-H-E-M-E Model Geared for a wide variety of uses - from group learning and executive education, to university classes, employee training and even leading your own Learning Excursions - this pocket-sized reference packs powerful lessons in a compact package. The Field Guide is an ideal tool to encourage learning and creative exploration among your co-workers, colleagues, clients, and throughout your entire organization.

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