“One of the most important things a business can do is determine exactly what business it is in.”

—Peter Drucker


Our Store features many innovation tools.

Our Video Programs teach the proven techniques of intentional innovation.

Our Workshop Trainings help organizations weave innovation into their everyday activities and consistently inspire the best from everyone on their team.

Our Strategy Sessions are immersive, entertaining, no-holds-barred experiences that deliver surprising new solutions.

We Speak at Events conferences, trade shows, and other keynote gatherings.

We’re located in Bend, Oregon’s historic Old Mill District. Contact Info...

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About: “iBox®”

“Created by the Innovation Center, the iBox® can help companies solve difficult problems, figure out new ways to market products and even come up with a new product all together.”
—Commerce Magazine

Books

Design Thinking: Understanding How Designers Think and Work
by Nigel Cross

Design Thinking: Understanding How Designers Think and Work

Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious design ability. Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The range covered reflects the breadth of design, from hardware and software design, to architecture and Formula One. The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Author Nigel Cross, considered one of design's most influential thinkers, goes to the heart of what it means to think and work as a designer. The book is an ideal guide for anyone who wants to be a designer or to know how good designers work in the field of contemporary design.

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