“You may be disappointed if you fail, but you are doomed if you don't try.”

—Beverly Sills

Our Store features many innovation tools.

Our Video Programs teach the proven techniques of intentional innovation.

Our Workshop Trainings help organizations weave innovation into their everyday activities and consistently inspire the best from everyone on their team.

Our Strategy Sessions are immersive, entertaining, no-holds-barred experiences that deliver surprising new solutions.

We Speak at Events conferences, trade shows, and other keynote gatherings.

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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
by Steve Blank

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Power your startup to success with The Startup Owner's Manual.

This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.

Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:

Use the Customer Development method to bring your business idea to life. Conduct your search for a scalable, profitable business model. Incorporate the Business Model Canvas as the organizing principle for startup hypotheses. Find Product-Market fit. Get, Keep and Grow customers. Fuel growth with metrics that matter. Avoid the 9 deadly sins startups commit most often. The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.

It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

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