“It is not the strongest of species that survive, nor the most intelligent, but the ones most responsive to change.”

—Charles Darwin


Our Store features many innovation tools.

Our Video Programs teach the proven techniques of intentional innovation.

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About: “Free Radicals of Innovation DVD”

“The Free Radicals content fits very well with the 'Improve' step of the DMAIC approach.”
—Margie Gardiner, R&D Program Manager
GlaxoSmithKline

Books

Free Culture: The Nature and Future of Creativity
by Lawrence Lessig

Free Culture: The Nature and Future of Creativity

Lawrence Lessig, the most important thinker on intellectual property in the Internet era The New Yorker, masterfully argues that never before in human history has the power to control creative progress been so concentrated in the hands of the powerful few, the so-called Big Media. Never before have the cultural powers- that-be been able to exert such control over what we can and cant do with the culture around us. Our society defends free markets and free speech; why then does it permit such top-down control? To lose our long tradition of free culture, Lawrence Lessig shows us, is to lose our freedom to create, our freedom to build, and, ultimately, our freedom to imagine.

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