“Theory is knowledge that doesn't work. Practice is when everything works and you don't know why.”

—Hermann Hesse


Our Store features many innovation tools.

Our Video Programs teach the proven techniques of intentional innovation.

Our Workshop Trainings help organizations weave innovation into their everyday activities and consistently inspire the best from everyone on their team.

Our Strategy Sessions are immersive, entertaining, no-holds-barred experiences that deliver surprising new solutions.

We Speak at Events conferences, trade shows, and other keynote gatherings.

We’re located in Bend, Oregon’s historic Old Mill District. Contact Info...

Follow us on Twitter

About: “Free Radicals of Innovation DVD”

“Innovative in performing... individual job duties.”
—Felix Garcia, State of Colorado

Books

Biology's First Law: The Tendency for Diversity and Complexity to Increase in Evolutionary Systems
by Daniel W. McShea

Biology's First Law: The Tendency for Diversity and Complexity to Increase in Evolutionary Systems

Life on earth is characterized by three striking phenomena that demand explanation: adaptation ”the marvelous fit between organism and environment; diversity ”the great variety of organisms; and complexity ”the enormous intricacy of their internal structure. Natural selection explains adaptation. But what explains diversity and complexity? Daniel W. McShea and Robert N. Brandon argue that there exists in evolution a spontaneous tendency toward increased diversity and complexity, one that acts whether natural selection is present or not. They call this tendency a biological law the Zero-Force Evolutionary Law, or ZFEL. This law unifies the principles and data of biology under a single framework and invites a reconceptualization of the field of the same sort that Newton's First Law brought to physics. Biology's First Law shows how the ZFEL can be applied to the study of diversity and complexity and examines its wider implications for biology. Intended for evolutionary biologists, paleontologists, and other scientists studying complex systems, and written in a concise and engaging format that speaks to students and interdisciplinary practitioners alike, this book will also find an appreciative audience in the philosophy of science.

Buy Now Affiliated Store from Powell’s
Buy Now Affiliated Store from Amazon.com