“I believe that unarmed truth and unconditional love will have the final word in reality.”

—Martin Luther King, Jr.

Our Store features many innovation tools.

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Idaho Small Business Development Center, Boise, Idaho


The One to One Future
by Don Peppers

The One to One Future

What will life be like after? mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on “share of customer“ rather than the mass-marketer's “share of market.“ Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers.

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