Books

Small Business Marketing for Dummies, Second Edition
by Barbara Findlay Schenck

Barbara Schenck clearly explains the jargon, terminology, value, and implementation details of each facet of marketing, using real-world (and often humorous) examples. This book is so accessible to non-marketeers that it should be required reading for each member of your team.

Small Business Marketing For Dummies is your road map to successful marketing. Packed with savvy tiips and easy-to-implement action steps, this street smart guide arms you with the ammunition you need to survive and thrive in the war for profits and market share. You get proven strategies that help you:

Expand your customer base

Earn your customers undying loyalty

Get more repeat business and customer referrals

Get the word out with low-cost, high-impact campaigns

Generate publicity and word-of-mouth

Stay one-step ahead of the competition

Find out why don't have to have to have a million-dollar marketing budget to wage a solid-gold marketing campaign. Experts Barbara Findlay Schenck and Linda English walk you step-by-step through the entire marketing process, offering sage advice and guidance on:

Developing a winning marketing strategy

Defining your target market and customer profile

Creating a killer marketing plan

Establishing your position and brand

Creating effective low-cost advertising campaigns

Writing high-impact press releases and television and radio ads

Marketing on the Internet includes proven tips for how to build a website and generate online traffic

Building customer loyalty with superior customer service

There are currently five million small businesses with fewer than 20 employees in America, and that number is expected to rise steadily over the next decade. Small Business Marketing For Dummies supplies you with the marketing know-how you need to stay out ahead of the pack.

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