“If the brain is a computer, then it is the only one that runs on glucose, generates 10 watts of electricity, and is manufactured by unskilled labor.”

—David Lewis


Our Store features many innovation tools.

Our Video Programs teach the proven techniques of intentional innovation.

Our Workshop Trainings help organizations weave innovation into their everyday activities and consistently inspire the best from everyone on their team.

Our Strategy Sessions are immersive, entertaining, no-holds-barred experiences that deliver surprising new solutions.

We Speak at Events conferences, trade shows, and other keynote gatherings.

We’re located in Bend, Oregon’s historic Old Mill District. Contact Info...

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About: “Free Radicals of Innovation DVD”

“I now realize that everyone has the potential to innovate if they adopt the right mind-set, create a conducive environment, and use the right tools.”
—Alisia Maciel
MacZap Corporation, Brea, California

Books

The Innovation Marathon: Lessons from High Technology Firms
by Mariann Jelinek

The Innovation Marathon: Lessons from High Technology Firms

US microelectronics firms face one of the most intensely competitive business environments in the world. Like a host of other industries, its stakes are the rich US domestic market and a burgeoning global market as well. Foreign firms often come to the fray with government subsidies and tariff barriers, while the US competitors typically must go it alone amidst high wages, high capital costs, price pressures and torrid technological change.

But the electronics environment isn't unique; it is only the leading edge of competitive circumstances becoming widely visible on all sides. In automobiles, textiles, steel and other basics, as well as newer service businesses, intense global competition from increasingly skilled rivals is a fact of life. In such markets, success lies in repeated, successful innovation coupled with effective business control.

The Innovation Marathon explodes several myths: This book offers guidance from the experience of successful firms on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible responses to rapid change.

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