“Opportunities multiply as they are seized.”

—Sun Tzu


Our Store features many innovation tools.

Our Video Programs teach the proven techniques of intentional innovation.

Our Workshop Trainings help organizations weave innovation into their everyday activities and consistently inspire the best from everyone on their team.

Our Strategy Sessions are immersive, entertaining, no-holds-barred experiences that deliver surprising new solutions.

We Speak at Events conferences, trade shows, and other keynote gatherings.

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About: “Innovation is a Verb!”

“It was a great presentation –– lots of great ideas we can run with!”
—DeAnna Burnett Keener
Small Business Assistance Center, Auburn, Washington

Books

The User Illusion : Cutting Consciousness Down to Size (Penguin Press Science S.)
by Tor Norretranders

The User Illusion : Cutting Consciousness Down to Size (Penguin Press Science S.)

The “user illusion“ in computing is the desktop graphical user interface (GUI): the friendly, comprehensible illusion presented to the user to conceal all the bouncing bits and bytes that do the actual work. Tor N?rretranders writes that “our consciousness is a user illusion for ourselves and the world ... one's very own map of oneself and one's possibilities of intervening in the world.“ Much of N?rretranders' evidence comes from comparing the wide bandwidth of experience to the narrow bandwidth of consciousness, and from examining how much of our brain function is never consciously acknowledged. Although slightly out of date (the book was written in 1991; it was a bestseller in Europe), The User Illusion has been well translated and gives a refreshing, non-Anglophone take on a problem that is not likely to go away anytime soon.

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