“Never doubt that a small group of committed people can change the world. Indeed it is the only thing that ever has.”

—Margaret Mead


Our Store features many innovation tools.

Our Video Programs teach the proven techniques of intentional innovation.

Our Workshop Trainings help organizations weave innovation into their everyday activities and consistently inspire the best from everyone on their team.

Our Strategy Sessions are immersive, entertaining, no-holds-barred experiences that deliver surprising new solutions.

We Speak at Events conferences, trade shows, and other keynote gatherings.

We’re located in Bend, Oregon’s historic Old Mill District. Contact Info...

Follow us on Twitter

About: “Free Radicals of Innovation DVD”

“The Free Radicals of Innovation is Awesome, Awesome, Awesome! Your training Documentation is very well done and effective. I'll be using it with my Small Business Management class tomorrow.”
—Shari Downhill
Oregon Small Business Development Center, Coos Bay, Oregon

Books

The User Illusion : Cutting Consciousness Down to Size (Penguin Press Science S.)
by Tor Norretranders

The User Illusion : Cutting Consciousness Down to Size (Penguin Press Science S.)

The “user illusion“ in computing is the desktop graphical user interface (GUI): the friendly, comprehensible illusion presented to the user to conceal all the bouncing bits and bytes that do the actual work. Tor N?rretranders writes that “our consciousness is a user illusion for ourselves and the world ... one's very own map of oneself and one's possibilities of intervening in the world.“ Much of N?rretranders' evidence comes from comparing the wide bandwidth of experience to the narrow bandwidth of consciousness, and from examining how much of our brain function is never consciously acknowledged. Although slightly out of date (the book was written in 1991; it was a bestseller in Europe), The User Illusion has been well translated and gives a refreshing, non-Anglophone take on a problem that is not likely to go away anytime soon.

Buy Now Affiliated Store from Powell’s
Buy Now Affiliated Store from Amazon.com