“Entrepreneurship is the relentless pursuit of opportunity without regard to resources currently controlled.”

—Howard Stevenson


Our Store features many innovation tools.

Our Video Programs teach the proven techniques of intentional innovation.

Our Workshop Trainings help organizations weave innovation into their everyday activities and consistently inspire the best from everyone on their team.

Our Strategy Sessions are immersive, entertaining, no-holds-barred experiences that deliver surprising new solutions.

We Speak at Events conferences, trade shows, and other keynote gatherings.

We’re located in Bend, Oregon’s historic Old Mill District. Contact Info...

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About: “Innovation Strategy”

“Bob has the unique ability to draw a diverse crowd of people together in an innovative and stimulating manner. His presentations use the latest insights in individual and organizational behavior to harness the wisdom of a team...”
—Dr. Knute Buehler, MD
Dr. Knute Buehler, MD, Bend, OREGON

Books

Youtility: Why Smart Marketing Is about Help Not Hype
by Jay Baer

Youtility: Why Smart Marketing Is about Help Not Hype

The New York Times best seller, and #1 Amazon best seller.

The difference between helping and selling is just two letters.

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?“

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Buy Now Affiliated Store from Powell’s
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