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“Have you invested as much this year in innovation as in your car?”
—Unknown
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Our features many innovation tools.
Our
teach the proven techniques of intentional innovation.
Our
help organizations weave innovation into their everyday activities and consistently
inspire the best from everyone on their team.
Our
are immersive, entertaining, no-holds-barred
experiences that deliver surprising new solutions.
We
conferences, trade shows, and other keynote gatherings.
We’re located in Bend, Oregon’s historic Old Mill District.
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About: “Free Radicals of Innovation DVD”
“The Free Radicals of Innovation has proven to be a vital tool in assisting clients to generate fresh ideas and perspectives.”
—Barry Eligon, Managing Director
Aegis Management Solutions Limited, Port of Spain, Trinidad, W.I.
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Books
Small Business Marketing for Dummies, Second Edition
by Barbara Findlay Schenck
Barbara Schenck clearly explains the jargon, terminology, value, and implementation details of each facet of marketing, using real-world (and often humorous) examples. This book is so accessible to non-marketeers that it should be required reading for each member of your team.
Small Business Marketing For Dummies is your road map to successful marketing. Packed with savvy tiips and easy-to-implement action steps, this street smart guide arms you with the ammunition you need to survive and thrive in the war for profits and market share. You get proven strategies that help you:
Expand your customer base
Earn your customers undying loyalty
Get more repeat business and customer referrals
Get the word out with low-cost, high-impact campaigns
Generate publicity and word-of-mouth
Stay one-step ahead of the competition
Find out why don't have to have to have a million-dollar marketing budget to wage a solid-gold marketing campaign. Experts Barbara Findlay Schenck and Linda English walk you step-by-step through the entire marketing process, offering sage advice and guidance on:
Developing a winning marketing strategy
Defining your target market and customer profile
Creating a killer marketing plan
Establishing your position and brand
Creating effective low-cost advertising campaigns
Writing high-impact press releases and television and radio ads
Marketing on the Internet includes proven tips for how to build a website and generate online traffic
Building customer loyalty with superior customer service
There are currently five million small businesses with fewer than 20 employees in America, and that number is expected to rise steadily over the next decade. Small Business Marketing For Dummies supplies you with the marketing know-how you need to stay out ahead of the pack.
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